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We kick it up a notch: "Monaco in every sense“ - driven by Maserati Germany

12.10.2017
Wir schalten einen Gang höher:
Wir schalten einen Gang höher:
Wir schalten einen Gang höher:

Extraordinary chic, world renown, steeped in legend: there are only very few people that Monaco has not yet left a significant mark on. Italian car manufacturer Maserati embodies the same luxurious character traits. It thus does not come by surprise to see Eric Marsan (Marketing Director Monaco) navigate his home country preferably in a Maserati car. We acquired Maserati Germany as a partner and developed the joint campaign “Monaco in every sense” to place Monaco’s diverse touristic product within the premium segments of the German consumer market.

The multi-stage co-operation was kicked-off during Maserati’s VIP-Event at the world’s biggest car fair, IAA Frankfurt. With a Champaign reception, Mediterranean flying buffet and an oyster degustation, the evening event clearly lived up to a Monaco way of life.

The SOKRATIV-produced campaign trailer forms the base for Maserati’s consumer promotion along with the micro site www.monaco-in-every-sense.com. From Oct 1st thru Nov 30th, high quality counter displays with integrated LCS displays and sweepstake flyers trigger the client’s desire to indulge in Monaco’s magic.

On your marks – ready – steady – participate: >> This way for the micro site