Welcome to the future of motorsports. The purest racing experience returns on October 18th and performs better than ever on PlayStation®4 systems around the globe. Gran Turismo™ Sport lets everyone test their skills piloting the worlds fastest and most wanted race cars. In real life, Buchbinder Rent-a-Car gives everyone a taste of the same feeling with their new rental car fleet of Ford Mustang GT 2015. To promote the racing game and the Mustang fleet, we developed the campaign „Our Mustang. Your pleasure.“ in close co-operation with PlayStation and Buchbinder Rent-a-Car.
The entire October brings serious motorsport atmosphere into Buchbinder Rent-a-Car’s POS. All 124 rental stations have been equipped with POS decorations and mirror tags for the fleet to promote the legendary racing game and a matching sweepstake.
The nation-wide POS campaign is supported by a rental special at three airport stations, which offers fans to rent a Gran Turismo™ Sport branded Mustang in October to win a fan package.
Ladies and Gentlemen, fasten your seatbelts: Gran Turismo™ Sport is released on October 18th, exclusively for PlayStation®4.
