People say football is the most beautiful pastime in the world. Or is it the holiday? For our client SunExpress, we brought their signature “SunChairs” as box seats in front of the Commerzbank Arena in Frankfurt and have shown that sunny holiday feelings and stadium atmosphere need not be mutually exclusive.
For SunExpress, official partner of Eintracht Frankfurt, we were able to present several highlights to the fans before the match against Bayer 04 Leverkusen. In addition to our SunChairs for relaxation before and after the game, particularly the photo booths were in demand, where the fans could print their very own collectible stickers and autograph cards for free to the excitement of both young and old. Even retired Eintracht legend Maurizio Gaudino insisted on coming on camera for a fresh autograph card in the unique SunExpress design. In relaxed conversations, he also signed some autograph cards directly on site and distributed them among the happy guests. In addition, people could take part in the big raffle and got the chance, among other things, to win two SunChairs signed by the current team of Eintracht, SunExpress flight vouchers or a PlayStation®4 Pro. To round it all up with a sweet taste, 4.000 branded chocolates served as an additional “penalty for the dentist”. In this manner football has a chance to replace the holiday as the world’s most enjoyable pastime.
We look forward to the second half of the season and more stadium promotions to come in 2018.
All information will be on display soon on www.sunexpress.com!
