McFIT introduces its Men’s Fitness Challenge, a newly developed competition concept to determine Germany’s fittest man which is held for the first time in 2018. The jury, led by mega influencer Daniel “Magic” Fox (1.5 million Instagram followers) already filtered the 20 most promising prospects out of hundreds of applications.
All users can vote for the ten finalists on LOOX.com – and become a winner themselves: under all participants, a Polaris ATV “SPORTSMAN 570” is raffled via the microsite www.mit-polaris-gewinnen.de, hosted and managed by us.
Our clients Shell V-Power and Polaris Germany are holistically integrated in the multi-stage campaign which is promoted via the McFIT’s communication channels within Europe’s biggest fitness community.
The challenge will peak on April 30th: ten men, ten challenges, one winner! For further background information, see the introductory clip: >>Video.
Sport scientists have put together ten challenges that require the participant’s entire abilities. Company spokesman Pierre Geisensetter (45): “The MFC is the perfect motivation for our members to keep tackling their goals. Being among the top ten candidates, being able to participate in the challenge – that is already a huge acknowledgement and provides bragging rights in our community.”
We are excited to see who will be crowned Germany’s fittest man and look forward to the hand-over of the brand new Indian Motorcycles Scout Bobber worth no less than 13.990 Euro to the winner on April 30th in Berlin – we will keep you posted.
Vote now before starting to tackle your own goals: www.loox.com
