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We set up GIANT and ROADSIGN australia for a tandem trip on the GREEN RIDE DOWN UNDER

05.09.2018
Wir radeln im Tandem mit GIANT und ROADSIGN australia auf dem GREEN RIDE DOWN UNDER
Wir radeln im Tandem mit GIANT und ROADSIGN australia auf dem GREEN RIDE DOWN UNDER Bild 2


New South Wales, Australia. The perfect location to enjoy every facet of a memorable vacation: endless beaches, untouched national parks, historic villages, excellent wine regions, evergreen mountain ranges and the outback reaching out to the horizon. Too much for a biking trip, with irreconcilable distances in between? You are mistaking! The South-Eastern Australian state offers everything desirable for professional endurance bikers recreational e-Bike pilots alike.

We developed the GREEN RIDE TO DOWN UNDER campaign for the lifestyle brand ROADSIGN Australia, activating both online and offline channels.

In co-operation with GIANT – the world’s biggest bicycle manufacturer – and the specialized tour operator AUSTRALIA TOURS we activate GIANT’s far-stretching retail network (648 POS) with decoration packages and prolong the campaign in the partners’ online channels, giving away sweepstake prizes worth more than 10.000 EUR in total.

ROADSIGN Australia, the driving force behind the campaign, additionally contributes a sustainable aspect: Its support of animal rescue centres and community projects in Australia dates to the company’s foundation more than 30 years ago. Slow tourism respecting nature and culture: a true GREEN RIDE!

Spin your pedals and take your chance to win Aussie spirit sweepstake prizes: www.green-ride-down-under.de