4 Great Lakes, more than 11,000 lakes, a coastal line of over 5,300 km, gently flowing rivers with turquoise, crystal clear water, white sandy beaches, and breathtaking cliffs – all of this makes Michigan the perfect place for stand-up paddling. Michigan offers some of the best SUP spots in the whole United States and, thus, is a paradise for all watersport enthusiasts and sun worshippers.
To promote these characteristics to the right target audience, we developed the campaign “GET UP AND SUP”. With FANATIC SUP we found the perfect partner with the right target audience for the everything that Michigan has to offer:
Since 1981, with more than three decades of experience, FANATIC SUP, one of the globally leading water sports brands stands for a persisting promise: to offer quality, innovation, and service – the slogan, “Addicted to Ride” says it all.
Within our sweepstake campaign, a dream vacation to Michigan for 2 will be raffled on the brand‘s strongest on- and offline channels.
With our media partner „SUP BOARD“ we also target mass sport: active, health-conscious people that like to enjoy nature, are active consumers, and like to invest in their free time.
So get on your boards, set, and go to www.get-up-and-sup.de to participate - good luck!
