The year-round co-operational partnership between our clients Sony PlayStation and SunExpress is themed “Above the clouds – and in the cloud”.
Starting today, holiday airline SunExpress and gaming giant PlayStation join their forces for a mutually beneficial take-off – and quite literally: From November, a SunExpress Boeing 737-800 with the identifier TC-SNN began providing service to the most beautiful destinations – and on board, or rather seen from the outside: The heroes from the Playstation® universe, along for the ride. For the first time in the history of SunExpress and exclusively for the partnership, the aircraft will be given a name.
Alongside the branded aircraft, the gamer community can expect a special surprise as part of the "Gran Turismo Sport" racing game on PlayStation 4: In more than 500,000 products, raffle tickets are in full view. There are airline vouchers and SunChairs to win.
But that is not all: social gamers can join in the fun and will benefit in the future from a SunExpress "friend special" - and next summer will be exciting on holiday flights, especially with PlayStation action to help time pass, making flight time even more entertaining. In addition, PlayStation will touch down on the SunExpress booth during the world’s biggest tourism trade show ITB in March, hosted in Berlin.
The co-operation, scheduled for an initial 12-month period, will focus on buzzing PR events and on-/oddline consumer promotions.
Today also marks the launch of the campaign’s designated microsite www.playstation-sunexpress.de, which provides all information around the co-operation, current events, and sweepstakes.
We wish you pleasant flights with SunExpress and happy gaming with PlayStation!