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Our traditional coronation: Germany’s biggest radio award “1LIVE Krone”

14.12.2017
Unsere traditionelle Krönung: Deutschlands größter Radio-Award 1LIVE Krone
Unsere traditionelle Krönung: Deutschlands größter Radio-Award 1LIVE Krone Bild 2


Since its introduction in the year 2000, “1LIVE Krone” has become Germany’s biggest and most important radio award. Artists value the event for its personal class reunion feel and it does not come as a surprise that many top-notch artists have followed the invitation again this year.

On December 7th, 2017, Kraftklub, Mark Foster, RIN, Casper, Cro, Die Toten Hosen, Marteria, Philipp Poisel, Clueso, RAF Camora, Kontra K, SXTN, Cro, Savas & Sido and many more stars known from TV, movies and sports have made their way to Bochum and on the red carpet.

This year, we connected the lifestyle brand “ROADSIGN Australia” with the event on a sponsoring basis and accompanied the representatives on the red carpet. As in 2016, our partner VAPIANO provided pizza, pasta and finger food for the 1.600 invited VIP guest during the most legendary after-show party of the year.

Alongside a comprehensive communication campaign in the preface of the event, the logo wall represented the sponsoring’s core element – and the most frequented motive for more than 150 accredited journalists and photographers.

Feel the vibe and watch the great award ceremony in Bochum’s “Jahrhunderthalle” hosted by Klaas Heufer-Umlauf and Sido in full length: MEDIATHEK

We already look forward to the unofficial show-business Christmas party on December 6th, 2018.