Mauritius – a twinkling jewel amid the turquoise waters of the Indian Ocean. The country’s spectacular mix of cultures, colours and tastes make the fascinating island state a desirable destination with truly memorable experiences on offer.
To increase bookings to Mauritius in a sportive target group, we developed the 360° campaign “STAND UP FOR ACTION”. For the campaign, which is rolled out online and offline, we renewed or co-operation with leading German Stand-Up Paddling brand SIREN SUPsurfing:
From May 15th through June 30th, the campaign is activated via print materials at the POS as well as during the following SIREN Roadshow tour stops:
>> 20.05.: Wanger SUP-Cup in Wangermeer/Hooksiel
>> 26.05. - 27.05.: Hawaii Festival Kemnade in Bochum
>> 26.05. - 27.05.: Wolfenbüttel SUP championships in Wolfenbüttel
>> 09.06. - 10.06.: German Championships SUP Flatwater in Xanten
>> 23.06.: Open house at Wassersportverein Norden
>> 30.06.: State Championships North-Rhine Westphalia in Bochum
>> 30.06.: Event “Wochenende an der Jade” in Wilhelmshaven
Our sweepstake partners GARMIN and FATBOY powerfully supported the campaign, which gives away three action packages consisting of an Action Cam VIRB 30, an I-SUP Backpack and a FATBOY Lamzak 2.0. With these packages our action heroes can store their equipment, transform experiences into everlasting memories and take breaks whenever needed!
We wish you an action-laden holiday season 2018.