The Middle East, the Orient, the ‘Levante’: a melting pot that blends Arabic-Israeli cultures and cuisines – particularly #inAbuDhabi, where history and bold visionary thinking meet on eye-level, and so do people from numerous cultural backgrounds. Seductive scents lure visitors onto traditional spice markets, and no more than a stone’s throw away master chefs of various origins create culinary delights from those fresh ingredients.
In co-operation with JADIRA Oriental Food, stemming from Theodor Kattus GmbH’s delightful portfolio, we implement this oriental lifestyle in German kitchens. To do so, we created the campaign “Indulge in the oriental wonders” [German title: “Genießen Sie den Zauber des Orients”]. By integrating our clients Abu Dhabi Tourism and tour operator schauinsland Reisen, we create sales promotion awareness and added customer value in German grocery stores:
Branded campaign sales-displays and attached booklets featuring authentic recipes from Abu Dhabi invite consumers to embark on a culinary trip with JADIRA’s products in their very own home. To fully immerse in the scents and tastes from the Middle East, an unforgettable trip to Abu Dhabi is raffled additionally.
Sharpen your sense of taste and with a bit of luck you can have a feast in Abu Dhabi sooner than expected: