To promote these unique advantages of Portland and Oregon to an active target group, we have developed an exciting B2C campaign in collaboration with our clients Giant and Urlaubsguru. As part of this campaign, an exclusively produced travel video, which impressively showcases the beauty and versatility of the region, will be distributed from December 1 to 31, 2024 via the strongest digital communication channels of all partners involved. The aim is to inspire end customers to experience the fascination of the region for themselves.

We are also combining the travel video with an attractive competition. All participants have the opportunity to take part in an exclusive competition via the microsite www.mit-giant-gewinnen.de set up especially for the campaign. The main prize? An unforgettable trip to Portland and Oregon, where the winners will have the opportunity to experience this extraordinary city and its breathtaking surroundings up close – on two wheels, of course!

The campaign not only utilizes Giant’s reach, but also Urlaubsguru’s innovative digital channels. With this strategic collaboration, we are creating an extraordinary opportunity for adventurers and cycling enthusiasts to discover Portland and Oregon and even win a trip in the process.