All about the project
For the outdoor sector and pursues an ambitious goal: to promote an active outdoor lifestyle and protect the environment.
Customers:
Jackery Technology GmbH
GIANT Deutschland GmbH
Task:
Initiation and implementation of a strategic, sales-promoting brand cooperation between Jackery and Giant on the German market.
Campaign period:
September/October 2022
Campaign website:
www.sunpower-ride.de
In order to increase the awareness of Jackery with its outdoor possibilities, especially for e-cyclists in an active & mobile target group, we implement the campaign “SUNPOWER-RIDE” for our customers Jackery and Giant in cooperation with “BIKE” and “EMTB ” from Delius Klasing Verlag and thus provide electricity for the next e-bike adventure:
From 01.09.-15.10.2022 we raffle on the microsite www.sunpower-ride.de 5x a JACKERY solar generator 500 and 1x a GIANT TRANCE X E +1. In addition, 25 annual free subscriptions from BIKE and EMTB are waiting for lucky winners.
The “SUNPOWER-RIDE” campaign will be visible during the 6-week campaign period through POS promotional means at all Giant retailers in Germany and an extensive online integration by the campaign partners.
As a special highlight and kick-off of the electrifying campaign at the same time, we present Jackery to GIANT’s business customers and partners at the two-week, in-house convention “PartnerBase”.
We are looking forward to the start of the brand cooperation initiated & realized by us and to the further actions in 2023 – we keep you electrified.
Further campaigns
that make a difference?
We create marketing that sticks in the mind, touches the heart and is successful in the markets.