All about the project
The music icon with the unmistakable voice is still revered all over the world. Ten years after her sudden death, our customer Sony Pictures Entertainment Germany is bringing her fascinating life story to cinemas on December 22!
Customers:
Columbia TriStar Marketing Group Inc.
McFit
Task:
Initiation and implementation of third-party promotions for cinema release.
Movie title:
I wanna dance with somebody
Campaign period:
December 2022
In “I WANNA DANCE WITH SOMEBODY” the incomparable Whitney Houston celebrates in a haunting and triumphant way. Without any taboos, the film portrays the complex and multi-layered woman behind The Voice. From her beginnings as a chorus girl in New Jersey to becoming one of the most successful and awarded singers and artists of all time, audiences are taken on an inspiring, poignant – and very emotional – journey through Houston’s groundbreaking career and life. Featuring stunning performances and a soundtrack that includes the icon’s most beloved hits.
From December 9-22, it’s “STANDING OVATIONS FOR YOUR FITNESS” at Europe’s largest fitness chain McFIT in all 164 studios in Germany: the music film of the year will be promoted via the widest-reach in-store communication channels and a competition will be called for at www.win-and-dance.de. In addition to 3 dance courses worth EUR 333 each (dance school & dance style of your choice), 33×2 cinema tickets will be raffled.
Don’t you wanna dance?
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