All about the project
Wow, what an adventure: the FALKEN ADVENTURE CAMP 2025 in Namibia! Following a successful, multi-stage, multi-channel campaign in six European countries, participants enjoyed an unforgettable adventure in February 2025. The goal: the ultimate activation of the new FALKEN off-road tyre ‘Wildpeak’ – emotional, exciting and impressive
Brand:
Falken Tyre Europe GmbH
Task:
Strategic development and operational implementation of a B2C campaign for emotional brand loyalty
Campaign period:
Spring 2025
Campaign website:
www.falken-adventure.com/
In close cooperation with the Namibian Tourism Board, Journaway, Gondwana and Namibia2Go, we launched the first FALKEN ADVENTURE CAMP and created a unique experience. From 14 to 21 February 2025, an exclusive team of media representatives, content creators and selected consumers enjoyed a breathtaking adventure. The WILDPEAK – developed for the toughest off-road challenges – mastered the adventure with flying colours. True to the motto ‘the journey is the destination’, the tyre was not only put to the test under extreme conditions, but also helped to make the camp an unforgettable experience. Click here for the clip
With the FALKEN ADVENTURE CAMP, we are launching an international series of events that will take place annually from 2025 onwards, always in new countries.
More information will be available from 1 June – stay tuned!
Further campaigns
that make a difference?
We create marketing that sticks in the mind, touches the heart and is successful in the markets.