All about the project
As the Autobots meet a whole new breed of Transformers, the Maximals, the battle between the opposing teams of Autobots and Decepticons goes into the next round. A whole new Transformers era is ushered in.
Customers:
Paramount Pictures Germany
Cat Phones
McFit
Task:
Initiation and implementation of third-party promotions for cinema release.
Movie title:
TRANSFORMERS: RISE OF THE BEASTS
Campaign period:
May/June 2023
Steven Caple Jr. (“CREED II – ROCKY’S LEGACY”) is responsible for directing TRANSFORMERS: RISE OF THE BEASTS. He is surrounded by a brand new cast, including Grammy winner Anthony Ramos (“IN THE HEIGHTS”, “HAMILTON”) and BAFTA nominee Dominique Fishback (“JUDAS AND THE BLACK MESSIAH”, “THE HATE U GIVE”).
To promote the theatrical release for Paramount Pictures in an environment with an affinity to the target group, we are looking forward to the campaigns we initiated with our clients McFIt and CAT Phones.
From 15 May to 30 June, the slogan “BE RUGGED TO ALL CHALLENGES AND TOUGH LIKE A TRANSFORMERS” will appear in all of CAT PHONES’ wide-reaching online and offline channels, and prizes worth over €5,000 will be waiting on the microsite www.win-to-transform.de.
At McFIT, too, we’re letting the Transformers loose: in June, it’s “BEASTMODE-ON” and with a bit of luck you can win Transformers mini robots, among other things.
The countdown is on: We wish you good luck with our promotions and have fun at the cinema.
Further campaigns
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