All about the project
More than 25 years later: The Bad Boys Mike Lowrey (Will Smith) and Marcus Burnett (Martin Lawrence) are back togehter for a last big ride in the highly anticipated action comedy BAD BOYS FOR LIFE.
Customers:
Columbia TriStar Marketing Group Inc.
Mc Fit
Falken Tyre Europe GmbH
Task:
Initiation and implementation of third-party promotions for cinema release.
Movie title:
Bad Boys for Life
Campaign period:
January 2020
Besides Will Smith („Aladdin“, „Suicide Squad“) and Martin Lawrence („Beach Bum“), Vanessa Hudgens („Spring Breakers“, „Machete Kills“), Alexander Ludwig („Vikings“, „Lone Survivor“), Charles Melton („Riverdale“), Paola Nunez, Kate Del Castillo („Keine gute Tat“), Nicky Jam and Joe Pantoliano („Matrix“, „Memento“) are acting among others in BAD BOYS FOR LIFE.
Around the theatrical release on the 16th of January we implement for FALKEN TYRES a nationwide sales promotion campaign with Point S and Automeister. The fastest byers of FALKEN tyres, who will upload their appropiate invoice during the campaign on our microsite www.mit-falken-gewinnen.de have the chance to get free cinema tickets. Moreover we raffle a cool electronic scooter in a value of 1.998 EUR – powered by Metz moover.
„BE BAD – TRAIN HARD“ is the name of our sweepstake-campaign at McFIT, that we realize through the on- and offline communication channels with the widest reach of Germany`s fitness chain number 1.
One more time! We ride together. We die together. Save the date. BAD BOYS FOR LIFE will reach German cinemas on 16.01.!
Further campaigns
that make a difference?
We create marketing that sticks in the mind, touches the heart and is successful in the markets.