More about the project
To coincide with the nationwide theatrical release of G.O.A.T – Bock auf große Sprünge on February 19, 2026, we are currently delivering a high-impact national B2C campaign for Sony Pictures Entertainment GmbH and ZEG for the brand BULLS Bikes.
Customer:
Sony Pictures
BULLS Bike (ZEG)
Task:
Initiation and implementation of third-party promotions for the cinema release.
Movie title:
G.O.A.T. – BOCK AUF GROSSE SPRÜNGE
Campaign period:
January/February 2026
Our approach: maximum visibility along the entire customer journey – from cinema to retail to digital activation.
At the heart of the campaign is a nationwide retail activation. We are equipping around 600 BULLS retailers across Germany with custom-developed POS promotional materials. The central participation and activation hub is our dedicated microsite www.mit-bulls-gewinnen.de, which serves as the central platform for all online and offline campaign activities.
In parallel, we are amplifying the campaign across all relevant BULLS online and social media channels, continuously driving reach and traffic to the microsite.
Another key highlight is our collaboration with Cineplex: An exclusive BULLS Bike special prize draw is integrated directly into the official cinema trailer, placing the brand in a premium, high-attention movie environment.
To further extend reach, we are supporting the campaign over a ten-week period with a strong media partnership with Sport Bild. Europe’s largest sports magazine is accompanying the activation with two print flights and extensive online coverage.
Further campaigns
We create marketing that sticks in the mind, touches the heart and is successful in the markets.