All about the project
and realizing a Germany-wide, high-reach sweepstakes campaign with McFIT – Europe’s No. 1 fitness chain. In addition, we support the influencer special event on 31.07. – stay on the gas
Customers:
Sony Pictures
McFit
Task:
Initiation and implementation of third-party promotions for cinema release.
Movie title:
Gran Turismo
Campaign period:
July 2023
About the film:
GRAN TURISMO is based on the incredible but true story of a team of underdogs who had no chance of success: a working-class gamer (ARCHIE MADEKWE); a failed former racing driver (DAVID HARBOUR); and an idealistic motorsport manager (ORLANDO BLOOM). Together, they risk everything to compete in the world’s most elite sport. GRAN TURISMO tells an inspiring and suspenseful story full of action that proves that nothing is impossible when you put your mind to it.
Neill Blomkamp directed from a screenplay by Jason Hall and Zach Baylin, based on the video game by PLAYSTATION STUDIOS. The film was produced by Doug Belgrad, Asad Qizilbash, Carter Swan, and Dana Brunetti. Executive producers are Matthew Hirsch, Jason Hall, Kazunori Yamauchi, and Hermen Hulst. The film stars David Harbour, Orlando Bloom, Archie Madekwe, Darren Barnet, Geri Halliwell Horner, and Djimon Hounsou. Maximilian Mundt and Thomas Kretschmann also appear in supporting roles. Gran Turismo is a trademark of Sony Interactive Entertainment Inc.
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