All about the project
The countdown to the theatrical release of the dystopian action thriller THE RUNNING MAN on November 13, 2025 is on – and our nationwide campaign for Sony Pictures Germany is already in full swing.
Customer:
Sony Pictures
McFit
Task:
Concept development and execution of third-party promotions for the theatrical release.
Movie title:
THE RUNNING MAN
Campaign period:
November 2025
Together with our long-standing partner McFIT and a high-reach influencer activation, we are currently ensuring maximum visibility among fitness-oriented target groups and across social media. The campaign is further amplified by a strong media partnership with SPORT BILD.
McFIT: Trailer Loop & Strong On-Site Presence
Our large-scale trailer loop campaign is currently visible in all McFIT gyms across Germany. Via the McFIT channel and the screens in the training areas, the THE RUNNING MAN trailer reaches a highly relevant audience every day – perfectly aligned with the film’s high-energy atmosphere.
Influencer Campaign Drives Viral Momentum
At the same time, an influencer activation featuring dedicated, custom-created content for the film is generating additional reach and social buzz.
SPORT BILD Amplifies the Campaign Across Channels
The activation is supported by an ongoing media partnership with SPORT BILD. Across digital and print formats, we are creating additional attention and building a strong connection between an active lifestyle and the film’s action-packed storyline.
Further campaigns
that make a difference?
We create marketing that sticks in the mind, touches the heart and is successful in the markets.