All about the project
Lucius (Paul Mescal) once witnessed the death of the hero Maximus at the hands of his uncle. Now that his homeland has been conquered by tyrannical emperors who rule Rome with an iron fist, Lucius is forced to enter the arena of the Colosseum himself. The future of the empire is at stake, and with anger in his heart, Lucius must reflect on his past to find the strength to restore the glory of Rome to his people.
Customer:
Paramount Pictures Germany
Visit Malta
Task:
Initiation and implementation of third-party promotions for cinema release.
Movie title:
Gladiator II
Campaign period:
October/November 2024
Action star Denzel Washington (Macrinus) is joined by newcomer superstar Paul Mescal (Lucius) in spectacular battles. Connie Nielsen returns as Lucilla, and the star-studded cast is rounded out by Pedro Pascal (Marcus Acacius) and Joseph Quinn (Emperor Geta). GLADIATOR II is the long-awaited sequel to the Oscar®-winning classic GLADIATOR, also directed by Ridley Scott.
Around the cinema release on 14 November, we are implementing wide-reaching B2C campaigns, including collaborations with McFIT, an influencer special with Daniel Gildner and a special with SPORT BILD, Europe’s largest sports magazine.
As part of a national cinema campaign, we are also prominently featuring Visit Malta in cooperation with Paramount Pictures and Cineplex with a special GLADIATOR II cinema spot, as Malta forms the impressive backdrop for GLADIATOR II.
With its breathtaking coastlines, ancient ruins and winding streets, Malta has already proven itself as an outstanding location for blockbusters and offers the perfect backdrop for epic stories.
Watch the special cinema trailer now and, with a little luck, win a trip for two to Malta worth £5,000 to discover the original filming locations of GLADIATOR II!
Further Campaigns
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