In order to promote Italy with its countless routes and the diversity of its territory in exactly this target group in Germany, we are looking forward to the long-term brand cooperation initiated by us between our customer ENIT (Italian Tourist Board) with the Italian developer and manufacturer of motorhomes Laika.
Set under the umbrella of the Erwin Hymer Group, Laika is the pure epitome of Dolce Vita on 4 wheels.
With our B2C campaign "ERFAHRE ITALIEN" we will be able to get off to a flying start with eye-catching POS-action products at all Laika dealers in Germany from 01.05.-15.06.
In addition, the promotion, in which a Laika motorhome is raffled off for a 10-day trip to Italy including all kilometers and 555 EUR holiday money, will be promoted via Laika's online and social media channels.
In cooperation with our media partner "CAMPING & REISE" we achieve additional reach with a 4-page special in print edition 02/2021 (EVT: 13.04.) and accompanying online measures.
Participation & winning details now available on our microsite www.ERFAHRE-ITALIEN.de
We wish you good luck and unforgettable Dolce Vita moments.
