To experience the French art de vivre ("Art of Life") in combination with one-of-a-kind outdoor adventures you should cycle the French Atalantic coastline! It runs from La Baule in the Loire-Atlantique department to Hendaye in the Basque Country – that means: 1,200 kilometres of coastline with wide sandy beaches.
In order to make the Atlantic coast better known for its numerous holiday and leisure opportunities, especially for cyclists in an active target group, we implement the campaign "SEASIDE RIDE" for Atout France, our customers Giant and in cooperation with La Vélodyssée, Le Vélo Voyageur and Delius Klasing Verlag with BIKE and EMTB:
From 01.06.-31.07.2021 we are giving away a wonderful cycling holiday at the French Atlantic coast for 2 incl. hotels and half board, rental bikes and luggage transfer on the microsite www.seaside-ride.de. In addition, 2 e-bikes from Giant and Liv as well as 20 annual free subscriptions from BIKE and EMTB are waiting for the winners.
The "SEASIDE RIDE" campaign will be visible during the 8-week promotional period through POS promotional materials at all Giant dealers in Germany and an extensive online campaign of the partners.
We wish "Bonne chance" and look forward to summer, sun & more!
