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Tailwind for Atout France and Visit Corsica with our campaign

01.07.2021
Rückenwind für Atout France und Visit Corsica



It is not for nothing that Corsica is called "Ile de beauté", "Island of Beauty".

Corsica is a paradise for cyclists – and one that has remained largely undiscovered. The island captivates with charming contrasts between deep blue sea and rugged mountains, partly covered with eternal snow, between the coast with its dreamlike bays and beaches and the inland with its fragrant maquis, the bubbling thermal springs and roaring waterfalls. The variety of landscapes is enormous: from almost every summit, almost every bend in the path, you can enjoy a different panorama. The bike tours also lead through the most beautiful villages of Corsica: Sant'Antonio, Pigna, Lumio, Monticello, Montemaggiore, Calenzanza...

With the 8-week B2C campaign "CYCLING CORSICA", we are activating the booming cycling tourism from the Diamant community with additional support from our media partner MYBIKE from Delius Klasing Verlag in order to put Corsica even more into the focus of cyclists:  

During the promotion period from 01.06.-31.07.2021 we are giving away on the microsite www.cycling-corsica.de a cycling holiday on the dreamlike "Island of Beauty" for 2 people and 7 nights in the Hotel San Luccianu including breakfast and ferry transfer to Corsica. In addition, there is the ideal trekking® bike – a Diamond Zing+ – as well as 30x MYBIKE annual subscriptions to win.

The "CYCLING CORSICA" campaign is presented with attention by POS campaign funds at selected bicycle dealers in Germany as well as an extensive online campaign by the campaign partners.

On the wheels, ready to go: www.cycling-corsica.de – good luck!