For Falken, this is the second agreement with the International Handball Federation. In addition to the title and logo rights (Official IHF Men's World Championship 2023 Partner), Falken has secured numerous advertising rights. These include indoor floor stickers with the Falken logo in each goal circle and in the centre circle of the pitch, as well as the presence of the Falken logo in the official social media communication and print materials of the tournament.
This branding will be flanked by 30-second spots presented on the giant screens in the nine match halls before kick-off and at half-time. In addition, Falken has secured an extensive ticket contingent - among other things to activate the sponsorship through our 3-language campaign on www.falken-fastbreak.com. TOP tickets for the semi-final matches and the final await the winners.
"Handball is of great importance not only in Europe but all over the world. That's what prompted us to get involved once again in this TOP environment. The fact that the international tournament is being held in countries that belong to our core markets also speaks in favour of our sponsorship," Markus Bögner, COO and President at Falken Tyre Europe GmbH, comments on the commitment.
We are looking forward to a spectacular Handball World Cup 2023.
