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Our customer Falken Reifen is the official partner of the MEN's EHF EURO 2024 for the second time: The European Men's Handball Championship will kick off on German soil for the first time on 10 January. A total of 65 top-level matches will be played at six different German locations until 28 January.
For Falken Tyres, this is the second agreement with the European Handball Federation (EHF). As part of this agreement, Falken will present itself as a 360-degree partner at the European Handball Championship with a customised package. The comprehensive service package includes naming rights as an official partner as well as various logo presences in all media-relevant areas such as the EHF's digital
channels and social media. On the pitch, Falken's branding will be visible on the LED boards of all 65 EHF EURO matches as well as on two corresponding floor stickers in the penalty zones of each venue and a static advertising space.
As part of the sponsorship, we are giving away 2x 2 VIP tickets for the main round of the European Handball Championship on 22 January 2024 in Cologne on the microsite www.falken-fastbreak.com until 15 January. These include access to the VIP box, use of the seats, a selection of food and drinks and much more.
"Handball has a large fan base in Europe. We are delighted to sponsor the MEN's EHF EURO 2024 for the second time in a row. With this sponsorship, we are further expanding our sporting commitment and consistently pursuing our brand strategy in terms of excitement and technology," explains Markus Bögner, Managing Director, President & CSO of Falken Tyre Europe GmbH about the commitment. "What's more, the competition participants will have the opportunity to experience this high-calibre sporting event up close if their luck is in."
We wish you good luck in the competition and a safe journey with FALKEN Tyres.
