The diversity of the landscape makes Colorado the varied vacation destination that the state is famous for. In the east, vast fields and prairies, in the west the Rocky Mountains with their wide valleys, clear mountain rivers and lakes. For cycling enthusiasts, Colorado's fantastic landscape has a variety of adventures to offer. Ranging from urban adventures in the metropolis of Denver, the capital of Colorado, to exciting touring routes through wild canyons near the pretty college town of Fort Collins, to breathtaking mountain bike routes in former mining towns such as the charming ski resort of Telluride high up in the Rocky Mountains.
The Purgatory area near the western town of Durango also attracts visitors with spectacular descents, while in the south of Colorado between Pagosa Springs and Alamosa, you can choose between trails through idyllic forests, exciting descents or tours in front of a backdrop of sand dunes.
To place these advantages of Colorado, we implemented a target group-oriented & wide-reaching campaign for our client Colorado Tourism Office/Get It Across and GIANT, which runs from the end of February to mid-May: "START YOUR COLORADO ADVENTURE!"
In addition to a Wild West cycling adventure in the Rocky Mountains worth over € 5,000 - powered by the USA bike travel specialist TourConsult and United Airlines - a GIANT bike "Revolt X Advanced Pro 1 | V2" worth € 5,999 and free subscriptions to our media partner RADtouren magazine will be raffled off on our campaign microsite www.mit-giant-gewinnen.de.
We wish you the best of luck and look forward to upcoming adventurous campaigns with the Colorado Tourism Office and GIANT.
Keep the rubber side down!
