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Chris Hemsworth starts the engines for the cinema release of "FURIOSA: A MAD MAX SAGA" (Warner Bros.) - and we start our campaigns with McFIT, SPORT-and AUTO BILD.

15.05.2024
Zum Kinostart von FURIOSA: A MAD MAX SAGA  startet Chris Hemsworth die Motoren - und wir unsere Kampagnen mit McFIT, SPORT und AUTO BILD
Zum Kinostart von FURIOSA: A MAD MAX SAGA  startet Chris Hemsworth die Motoren - und wir unsere Kampagnen mit McFIT, SPORT und AUTO BILD Bild 2


Anya Taylor-Joy and Chris Hemsworth take on the lead roles in "Furiosa: A Mad Max Saga" by Oscar-winner George Miller, the highly anticipated return to the iconic dystopian world he created more than 30 years ago with the groundbreaking "Mad Max" films. Miller opens a new chapter with an all-new, standalone action adventure that reveals the origins of the main character from the multi-Oscar winning global hit "Mad Max: Fury Road".

The story of "Furiosa - A Mad Max Saga":

As the world comes to an end, young Furiosa is abducted from the Green Place of Many Mothers and falls into the hands of a large biker horde led by the warlord Dementus. On their foray through the wasteland, they come across the Citadel, which is ruled by Immortan Joe. While the two tyrants fight for supremacy, Furiosa must overcome many trials and make plans to find her way home.

 Taylor-Joy plays the title role, and Alyla Browne and Tom Burke can also be seen in the film alongside Hemsworth. Miller co-wrote the screenplay with Nico Lathouris, the co-writer of "Mad Max: Fury Road".

The new film from Warner Bros. Pictures and Village Roadshow Pictures is being produced by Miller and his longtime partner, Oscar-nominated producer Doug Mitchell ("Mad Max: Fury Road", "Babe"), under their Australia-based company Kennedy Miller Mitchell.

To promote the epic blockbuster for Warner Bros, we are working with our long-standing partner McFIT - Europe's No. 1 fitness chain - on the B2C campaign www.ich-will-gewinnen.de, where the main prize is the coolest e-bike in the style of old motorcycles: With the Ruff Cycles "The Ruffian" worth €6,199, you have to be ready to be the center of attention.

Our campaigns with AUTO BILD and SPORT BILD also achieve maximum attention and reach - so it's best to secure your movie tickets now for the launch on May 23.

We are looking forward to great cinema and wish you good luck with our campaigns.