Aruba offers a unique blend of breathtaking beaches, fascinating nature, vibrant culture and culinary highlights that will enchant all the senses.
Our task was to initiate/realize a campaign for Aruba in Germany that would appeal to the target group and have a wide reach - and OM-System was our ideal partner with the Tough compact camera, because no matter whether you are on the water, in the water or underwater, Tough cameras always ensure the right picture. They are waterproof to a depth of 15 meters and are perfect for snorkelling, battling the waves or catching balls in the pool.
In July and August, we activated OM-System's communication channels and promoted the campaign's accompanying microsite www.mit-aruba-gewinnen.de, where you can win a dream trip for 2 people to Aruba including Tough cameras from OM-System.
As accompanying measures, we are also realizing influencer specials and a special in SPORT BILD. We wish you good luck - maybe you will soon be sharing your adventure in Aruba with the compact camera from OM-System.
