"GOODWOOD-REVIVAL 2026 - presented by DUNLOP"

LEGENDS, LIFESTYLE & MOTORSPORT: DUNLOP TAKES FANS TO THE GOODWOOD REVIVAL

For our client Dunlop Tyres Europe, we developed and implemented a eye-catching consumer promotion built around the legendary Goodwood Revival. At the heart of the campaign is an exclusive prize draw giving motorsport enthusiasts the chance to experience one of the world’s most iconic historic racing events.

The central campaign hub is the microsite www.win-with-dunlop.com, developed and implemented by our team, where participants can enter the competition until 15 August 2026.

Brand:

Dunlop Tyre Europe GmbH

Task:

Concept development and execution of a pan-European consumer promotion, including campaign strategy, microsite development and prize draw activation.

Campaign period:

July/August 2026

Campaign Website:

www.win-with-dunlop.com

Bringing Dunlop’s Motorsport Heritage to Life

The Goodwood Revival perfectly reflects Dunlop’s long-standing heritage in international motorsport. The campaign was designed to transform this heritage into an emotional brand experience, inspiring motorsport fans across Europe while strengthening Dunlop’s premium positioning.

Participants have the chance to win one of two exclusive trips for two people to the Goodwood Revival 2026, including return flights, hotel accommodation, shuttle transfers and an exclusive Goodwood Hospitality Package featuring premium event access.

An Unforgettable Motorsport Experience

The Goodwood Revival is regarded as one of the world’s most prestigious historic motorsport events. Classic racing cars, legendary drivers and the unique atmosphere of the 1940s, 1950s and 1960s make it a truly unforgettable experience.

With this campaign, Dunlop successfully combines its rich motorsport heritage with an exclusive lifestyle experience, creating a pan-European activation that brings together performance, tradition and emotion in an authentic and compelling way.

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