All about the project
Australia’s largest state is home to unique wildlife and extraordinary natural phenomena: from towering Karri forests and ancient cave systems, to horizontal waterfalls and rock formations reminiscent of oversized beehives. From the whitest beach in Australia, where kangaroos let the sun shine on their bellies, to pink lakes and limestone pillars in a lunar landscape.
Destination:
Western Australia
Brand:
Tatonka
Globetrotter
Campaign period:
October/November 2024
Campaign website:
expedition-westaustralien.de
Whether encounters with whale sharks, on tours with an Aboriginal guide or a visit to the happiest marsupials in the world – the quokkas on Rottnest Island – the beautiful Western Australia invites you to be explored and experienced.
In order to place Western Australia in a target group-oriented environment, the well-known German outdoor outfitter TATONKA will say in October and November: “EXPEDITION WESTERN AUSTRALIA”
The campaign, in which we are giving away a dream trip through Western Australia for 2 people including flights with Singapore Airlines, a Euro Mini Camper from Apollo for 21 days as well as two Tatonka Yukon 50+10 trekking backpacks and Stainless Steel Bottle drinking bottles with a total value of over € 8,000, will be widely advertised from 01.10.-30.11. in selected communication channels of TATONKA and its trading partner GLOBETROTTER. In addition, the campaign trailer – a composition of image clips from Tourism Western Australia and photos of the previous onsite shoot with Tatonka in Western Australia – invites you to take part in the competition at selected Globetrotter stores in Germany… and makes you want to go on an adventure in Australia’s largest state.
Fancy an “expedition” in Western Australia? Then become active and participate in expedition-westaustralien.de – we keep our fingers crossed.
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