All about the project
For our long-standing customer Falken Tyre, we implemented an eye-catching sales promotion campaign for the high-performance tyre e. ZIEX – from conception to complete implementation.
Customer:
Falken Tyre Europe GmbH
Task:
Development and overall implementation of a sales promotion campaign
Campaign period:
June/July 2025
Campaign website:
www.mit-falken-nach-mauritius.de
The focus of the 2025 summer promotion is on the e. ZIEX – an innovative tyre for modern mobility: efficient, comfortable and sustainable. Anyone who purchases a set of e. ZIEX tyres between 1 June and 15 July 2025 and uploads their proof of purchase to the microsite www.mit-falken-nach-mauritius.de will have the chance to win a dream holiday to Mauritius worth around € 4,500.
The campaign will be accompanied by target group-specific communication measures and a strong media partnership with AUTO BILD – for maximum visibility in the market.
With the e. ZIEX, Falken is launching a tyre that is aimed equally at drivers of combustion engines, hybrids and electric vehicles – with a focus on energy efficiency, noise comfort and sustainability. We have staged precisely these product strengths in the campaign in a media-effective way.
We wish you good luck and always a safe journey with Falken tyres.
Further campaigns
that make a difference?
We create marketing that sticks in the mind, touches the heart and is successful in the markets.