All about the project
Four new tyres for the car, perhaps two wheels for the next adventure: our winter campaign “FALKEN SAGT TANKE” combines a tyre purchase reward with the chance to win premium BULLS bikes. It also brings together two of our clients: FALKEN Tyres and ZEG with its bicycle brand BULLS. The sales promotion has been running across 14 European markets since 15 September and continues until 30 November 2026.
Customers:
Falken Tyres Europe GmbH
ZEG Zweirad-Einkaufs-Genossenschaft eG
Task:
Overall delivery of the international sales promotion campaign
Campaign period:
15.09.-30.11.2026
Campaign Website:
A TYRE CHANGE WITH EXTRA BENEFITS
During the seasonal tyre change, “FALKEN SAGT TANKE” provides an additional reason to choose FALKEN Tyres. Customers purchasing a set of winter or all-season tyres during the campaign period — four tyres of 16 inches or larger, excluding truck tyres — receive a reward worth €20. In Germany, they can choose between an Aral SuperCard® and EnBW mobility+ charging credit.
This caters to different mobility needs while continuing our collaboration with our longstanding partners Aral and EnBW. For participating retailers, it provides a tangible selling point during the winter sales season.
TWO CLIENTS, ONE SHARED IDEA
Our own client network is a valuable source of partnership opportunities. Both FALKEN Tyres and ZEG trust us with their campaigns. For this winter promotion, we connect the two companies, adding another dimension of mobility through BULLS.
The additional prize draw offers one BULLS Copperhead EVO AM 2 e-trail bike worth €4,999 and three BULLS Machete RX 1 carbon gravel bikes worth €1,999 each.
It is a natural fit: FALKEN Tyres and BULLS share a passion for getting people moving and enjoying the ride across different terrains. The bike prizes complement the practical tyre purchase reward with the prospect of new adventures. At the same time, BULLS gains additional exposure in an automotive setting. Two client relationships become a partnership that benefits both brands.
INTERNATIONAL SCOPE, LOCAL DELIVERY
Behind the promotion is a coordinated campaign across 14 European markets. As the agency responsible for its delivery, we bring the individual elements together: from creating digital and printed promotional materials to coordinating the international rollout and integrating the partners.
Dedicated microsites for Germany, Austria and the international markets support the additional prize draw. They bring together information about the bikes and provide a direct route to entry, adapting the shared campaign concept to the respective audiences.
Explore the prize draw:
www.win-with-falken.com
Further campaigns
that make a difference?
We create marketing that stays in people’s mind, touches the heart and is successful in the markets.