All about the project
To position Seattle in Germany as a diverse destination for car enthusiasts, active individuals, outdoor enthusiasts and travel lovers, we are launching a comprehensive 360° campaign in collaboration with Yakima, the specialist for car and outdoor solutions.
With this campaign, we want to bring to life the unique interplay of urban lifestyle, spectacular nature and limitless outdoor opportunities. To achieve this, we are focusing on POS campaigns in retail outlets, trade fair appearances and a wide-reaching extension via Europe’s largest sports magazine, SPORT BILD.
Destinations:
Visit Seattle
The state of Washington
Brand:
Yakima
Campaign period:
September/October 2025
Campaign website:
www.mit-yakima-gewinnen.de
Seattle, the emerald green metropolis in the Pacific Northwest of the USA, is not only known for its coffee culture and technology companies. The city is also a true paradise for nature lovers and outdoor enthusiasts – with a diversity that is second to none.
A special highlight of the campaign is the Yakima competition: Until 15 October, outdoor and travel enthusiasts can win an exclusive trip to Seattle for two people worth over £4,500 – and discover for themselves how fascinating Seattle is.
All information about the campaign and how to enter the competition can be found on the microsite: www.mit-yakima-gewinnen.de.
Further campaigns
that make a difference?
We create marketing that sticks in the mind, touches the heart and is successful in the markets.