All about the project

Cool campaign on hot days: After the great response in 2019 we are searching for Germany`s number one tanning studio chain also in this year the “SUNPOINT SUMMER-SMILE 2020”.

Customer:

Sunpoint

Task:

Development and implementation of an engaging competition campaign to foster emotional brand loyalty and generate new customer contacts.

Campaign period:

July 2020

Campaign website:

www.summer-smile.de

Whoever registers at www.summer-smile.de during the application phase and uploads their personal “Summer-Smile” as a picture, has the chance to be voted in the top 20 by the SUNPOINT jury.

The finalists have the chance to win prizes with a total value of over 8,000 EUR:

As main prize a Rayvolt e-bike Beachin` is waiting for the winner, while among the remaining finalists 3 Almlust-travel vouchers for a wonderful time out in the mountains, 6 Lay-Z-Spa™ Honolulu AirJet by Bestway, as well as 10 cosmetic sets by WELLMAXX will be raffled. Furthermore, every applicant will get the chance to win 1 of 6 one-month-memberships in the SUNPOINT Club.

For more than 30 years, SUNPOINT stands for perfect service, best consulting, and exclusivity of sunbeds. For a long time, SUNPOINT isn’t just a classic tanning salon, but rather offers much more in the topics beauty, wellness, and fitness. Feeling good doesn’t start with tanning only.

Take part and win with SUNPOINT & a little bit of luck:

We are looking forward to all Summer-Smile moments on www.summer-smile.de

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