As the lead agency, we manage the campaign comprehensively – from the creation of all on- and offline campaign materials and the coordination of international markets to brand partnerships and supporting communication activities.

A special highlight of this year’s campaign is the collaboration with LE BOAT, Europe’s leading provider of houseboat vacations. As part of an exclusive additional prize draw, Falken and LE BOAT are offering one-week houseboat holidays for up to four people on comfortable two-cabin boats. The winners can look forward to an unforgettable getaway on the water – full of nature, freedom and relaxation.

In Germany, we extend the campaign together with our long-standing partner ARAL, supported by DOOH (Digital Out of Home) activities to further increase awareness and reach.

Running from September 15 to November 30, 2025, the promotion rewards customers who purchase a set of Falken tyres from 16 inches with attractive fuel vouchers – accompanied by extensive POS materials, TV spots and a broad online campaign.

With the 2025 FALKEN SAYS THANK YOU campaign, Falken Tyre Europe once again strengthens its market presence and highlights its expertise in the all-season tyre segment – particularly with the Falken EUROALL SEASON AS220 PRO, combining performance, safety and sustainability.

Find all information about the campaign here:
https://campaign.falkentyre.com