All about the project
Up to €80 cashback on tyre purchases: the first DUNLOP cashback campaign under the shared umbrella of Dunlop Tyre Europe GmbH marks a new sales promotion project for us. With DUNLOP and FALKEN Tyres now united within the company, we are bringing our extensive experience from working with FALKEN Tyres to this DUNLOP retail campaign. We handle the complete delivery of the promotional and dealer materials – from design and localisation through to production and distribution to participating retailers.
Client:
Dunlop Tyre Europe GmbH
Task:
Design, localisation, production and distribution of promotional and dealer materials
Campaign period:
01.10.-30.11.2026
Campaign Website:
AN EXTRA REASON TO BUY
Running since 1 October, the promotion rewards purchases of DUNLOP tyres with up to €80 cashback. The amount depends on the number of tyres purchased and their size in inches. In Germany, eligible products include DUNLOP summer, winter and all-season tyres from 16 inches upwards.
Participation takes place online: customers purchase their tyres, register on the campaign website and upload their proof of purchase. Following successful verification, the corresponding cashback amount is paid out. Customers benefit financially, while retailers gain an additional selling point.
FROM THE FIRST DESIGN TO THE DEALER
A sales promotion needs to make an impact where purchasing decisions happen. We therefore translate the cashback offer into a clear, eye-catching campaign presentation that reflects DUNLOP’s brand identity.
We design the promotional materials and adapt them for each market, combining a strong brand presence with clear information about the customer benefits and how to take part. We then manage production and distribution to participating retailers.
The result is a set of materials that brings the campaign to life at the point of sale and supports customer conversations in-store.
SIX MARKETS, ONE CONSISTENT LOOK
The international rollout takes place in stages, beginning with Germany, Austria and Poland, followed by France, Italy and Spain with their own campaign periods. This requires a consistent brand presentation adapted to different languages and local promotional details.
We bring these requirements together across design, production and distribution, ensuring that retailers receive the right materials for their local campaign – all coordinated by one agency.
A LONGSTANDING PARTNERSHIP, A NEW CHAPTER
We have supported sales promotions for FALKEN Tyres for many years. The DUNLOP cashback campaign continues that collaboration under the shared corporate umbrella and extends it to another tyre brand.
For us, it is a welcome sign of trust – and an opportunity to put our experience in international retail communications to work for DUNLOP.
Find out more about the promotion:
cashback.dunloptyres.com
Further campaigns
that make a difference?
We create marketing that stays in people’s mind, touches the heart and is successful in the markets.