BIG-SCREEN ACTION ON THE GYM FLOOR

McFIT members can get a taste of STREET FIGHTER between exercises. Through the McFIT in-studio channel, we bring the trailer directly onto the gym floor – where movement, energy and motivation for the next round are already part of everyday life.

The world of STREET FIGHTER provides a natural connection between training and cinematic action.

BESPOKE CONTENT FOR THE McFIT COMMUNITY

On Instagram, the campaign takes on its own creative identity: a specially developed influencer feature brings STREET FIGHTER into the McFIT environment, introducing the theatrical release to the community through entertaining content.

The clip complements the trailer screenings with content tailored to the brand partner and its social media channel. The message: get fit for the next round at McFIT – and experience the perfect Hadouken in STREET FIGHTER on the big screen.

A giveaway featuring 55 pairs of cinema tickets provides an extra incentive to swap a workout for a movie night together.

SPORT BILD JOINS THE ACTION

We generate additional awareness through a special in SPORT BILD – in print and online. Its sports-loving audience is a strong fit for the campaign, complementing our outreach to McFIT members and the brand’s social media community.

This puts STREET FIGHTER in front of potential cinema audiences throughout their daily lives: while training, scrolling or catching up on sports coverage.