Adventure, Great Food and Authentic Content from Namibia

The partnership kicked off with an exclusive content tour across Namibia from 22–29 January 2026. Together with former professional footballer and TV host Patrick Owomoyela, nutritionist and private chef Kira Meenke, and Gianos Kitchen, one of Germany’s leading food creators, we produced inspiring photo and video content celebrating outdoor living, camping, grilling and authentic culinary experiences.

Throughout the journey, Enders products were showcased exactly where they belong – in the heart of Namibia’s breathtaking landscapes. The new PACE® camping grill and stove took centre stage, demonstrating its versatility as the perfect companion for camping trips, road adventures and outdoor cooking.

From Content Tour to Retail Activation

The content created during the trip became the foundation for a nationwide B2C campaign across Enders’ leading retail partners. Eye-catching POS materials, digital communication and retail activations brought the fascination of Namibia directly to consumers while emotionally highlighting Enders’ expertise in outdoor cooking and camping.

As a result, the new PACE® was not only authentically integrated into the content production but also became the hero product throughout the entire retail campaign.

Win an Unforgettable Trip to Namibia

A key element of the activation was the campaign microsite www.enders-explore-namibia.de, developed and implemented by our team. It served as the central hub for the entire campaign, providing all relevant information and hosting the consumer promotion, where participants had the chance to win a trip for two to Namibia until 31 July 2026.

This year-long partnership successfully combined authentic travel content, innovative outdoor products and emotional storytelling into a compelling campaign. The result was an inspiring brand experience that positioned Namibia as an exceptional travel destination while establishing the new PACE® as the perfect companion for every outdoor adventure.