ALL ABOUT THE PROJECT:

In 2026, Falken Tyre once again relies on the successful “Falken sagt Tanke” promotion to kick off the summer season with full momentum. Together with Falken, we are delivering the campaign holistically across 20 European markets – from concept development and promotion mechanics to the implementation of all communication measures and the campaign platform.

In addition, we successfully secured Enders as a strong new brand partner for the campaign and further expanded the existing collaborations with ARAL and EnBW in the German market.

Customer:

Falken Tyres Europe GmbH

Task:

overall implementation

Campaign period:

March – May 2026

Campaign website:

campaign.falkentyre.com

Strong Added Value for the Summer Season

At the heart of the campaign is a high-impact promotional mechanic: customers purchasing a set of Falken summer or all-season tires from 16 inches onwards receive a fuel voucher. The campaign combines attractive customer benefits with the strong positioning of the Falken product portfolio for the summer season.

A particular focus is placed on the Falken ZIEX ZE320, which was specifically developed for modern summer mobility. The tire stands out through high driving comfort, precise handling, and an optimized balance of efficiency and everyday practicality. The portfolio is further complemented by the sporty AZENIS FK520 and the versatile EUROALL SEASON AS220.

Enders Secured as a New Brand Partner

A special highlight of this year’s campaign is the collaboration with Enders, which we successfully secured as a strong new brand partner for Falken. Together, attractive giveaway mechanics were developed, featuring premium UNIQ® PRO 3 IK KITCHEN Cruster® gas grills as prizes.

In addition, Falken continues its successful partnership with the Professional Darts Corporation (PDC), integrating exclusive Falken-branded dart sets into the campaign.

Expansion of Partnerships with ARAL and EnBW

In the German market, the campaign was once again implemented together with the established energy partners ARAL and EnBW. This allowed the existing partnerships to be further expanded while strengthening the visibility of the promotion within the relevant mobility environment.

International Rollout Across 20 European Markets

The campaign is being rolled out across 20 European countries and activated through a wide range of communication measures. In addition to the central campaign platform, the implementation includes digital activations, POS measures, and country-specific promotional mechanics.

With “Falken sagt Tanke 2026,” another high-reach international campaign has been created, successfully combining strong product staging, attractive added value, and relevant brand partnerships.

All information about the campaign can be found here: campaign.falkentyre.com

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References
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