ALL ABOUT THE PROJECT

In March 2026, together with ProColombia and Little John Bikes, we implemented the nationwide B2C campaign “RIDE COLOMBIA” to position Colombia as a premium destination for active and outdoor travel in the German market.

Destination:

ProColombia

Brand:

Little John Bikes

 

Campaign period:

March 2026

Campaign website:

RIDE COLOMBIA

In March 2026, together with ProColombia and Little John Bikes, we implemented the high-impact B2C campaign “RIDE COLOMBIA.” The objective of the activation was to position Colombia in the German market as a premium destination for active and outdoor travel while specifically targeting a bicycle- and travel-oriented audience with high purchasing power.

At the center of the campaign was a high-visibility giveaway, offering participants the chance to win a trip for two to Colombia. The trip was organized in collaboration with the partners lateinamerika.reisen and edelweiss.

Campaign microsite: www.ride-colombia.de

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MISSION SUCCESS: STRONG CAMPAIGN FOR THE THEATRICAL RELEASE OF “THE ASTRONAUT – PROJECT HAIL MARY
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References
Fancy campaigns
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