All about the project
To mark the launch of the new RIBELLE CROSS 2 GTX, we have launched an eye-catching competition campaign targeting outdoor enthusiasts throughout Germany.
Destination:
Island
Brand:
Scarpa
Campaign period:
September 2025
Campaign website:
www.mit-scarpa-gewinnen.de
Icelandair, the airline that connects Europe with the spectacular landscapes of Iceland and North America, stands for adventure, discovery and unforgettable travel experiences. SCARPA, one of the world’s leading outdoor footwear brands with a long tradition of innovation and craftsmanship from the Dolomites, provides the perfect footwear for precisely these adventures. Together, both brands inspire people to rediscover the world.
From 1 to 30 September 2025, the campaign will be played out across SCARPA’s strongest communication channels. These include digital measures, eye-catching POS material at top retailers and additional media support from Outdoor Magazine.
The central platform is the microsite www.mit-scarpa-gewinnen.de, where a trip to Iceland for two people and five pairs of the new SCARPA RIBELLE CROSS 2 GTX are being raffled off.
With this campaign, we are killing two birds with one stone: we are launching the innovative new SCARPA shoe and at the same time increasing Icelandair’s visibility on the German market.
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