A central theme of the campaign is the legendary Desert Dash Namibia. Covering approximately 397 kilometres from Windhoek to Swakopmund on the Atlantic coast, this spectacular mountain bike and gravel race is one of Africa’s most renowned cycling events.

Few events embody sporting challenge, endless horizons and adventure on two wheels quite like the Desert Dash. It therefore creates the perfect connection between the world of BULLS Bikes and the fascination of Namibia.

At the heart of the accompanying prize campaign is the chance to win an extraordinary trip to Namibia for two people, including direct flights with Condor, accommodation at selected Gondwana lodges, safari experiences and adventures on two wheels. A premium BULLS Machete X2 gravel bike is also up for grabs.

To ensure maximum visibility, RIDE NAMIBIA is being promoted with eye-catching point-of-sale materials at all BULLS specialist retailers throughout Germany. The campaign is also being communicated extensively across the online and social media channels of the participating partners.

SOKRATIV is responsible for the overall concept, creative design, technical implementation and management of the campaign – from the promotional mechanics, campaign website and point-of-sale materials through to participant management.

The result is an activation that builds an emotional connection with BULLS, positions Namibia as an exceptional cycling and adventure destination, and generates strong visibility both online and at the point of sale.

The closing date for entries is 30 September 2026 at 6:00 p.m.

Discover the campaign:
www.mit-bulls-gewinnen.de