All about the project
It’s been 35 years since “TOP GUN” was released and Tom Cruise slipped into the role of the daring fighter pilot Pete “Maverick” Mitchell. Now our customer Paramount Pictures releases the sequel “TOP GUN: MAVERICK” on May 26 to the cinemas, which brings back some old acquaintances in addition to Cruise and at the same time introduces a new generation of pilots.
Customers:
Paramount Pictures Germany
Cat Phones
Task:
Initiation and implementation of third-party promotions for cinema release.
Movie title:
Top Gun: Maverick
Campaign period:
May 2022
The story: Pete “Maverick” Mitchell (Tom Cruise) has been a top pilot for the Navy for more than 30 years. As a fearless test pilot, he explores the limits of what is possible and shirks the promotion that would banish him to the ground. While training a group of top gun apprentices for a special mission, he meets Lt. Bradley Bradshaw (Miles Teller), nicknamed “Rooster,” the son of Maverick’s late co-pilot and friend Nick Bradshaw, “Goose.” Confronted with the ghosts of the past, Maverick is forced to face his deepest fears, because the special mission will demand the ultimate sacrifice from all who are chosen for this mission.
In order to promote the theatrical release on May 26 in a target group-oriented environment, we are very pleased about the cooperation initiated by us with Cat® phones as a 3rd party promotion partner.
For over 100 years, CAT has been manufacturing with the most reliable and robust machines ever. The CAT logo stands for the highest quality, outstanding performance and, above all, technological innovation. Their comprehensive range of market-leading rugged smartphones is in no way inferior to this.
Unlike traditional smartphones, Cat® phones are designed for use in the most challenging conditions.
As part of our 6-week, nationwide online and offline campaign, we are activating high-reach communication channels from Paramount Pictures Cat® phones and other campaign partners.
On our campaign-accompanying microsite www.mit-topgun-gewinnen.de, we generate additional attention with attractive sweepstake prizes – we wish you good luck.
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