ALL ABOUT THE PROJECT:
For the theatrical release of MORTAL KOMBAT II, we are creating a high-impact third-party promotion for our client Warner Bros. Entertainment together with McFIT and SPORT BILD as strong activation partners. The goal of the campaign is to position the film prominently within a sports- and fitness-oriented environment and to reach the relevant target audience directly within their lifestyle context.
Customer:
Warner Bros. Entertainment GmbH
McFIT (RSG Group)
Task:
Initiation and execution of third-party promotions for theatrical releases.
Film titel:
MORTAL KOMBAT II
Campaign period:
May/June2026
Maximum Target Group Relevance in the Fitness Environment
Together with McFIT, we are strategically placing the official trailer for MORTAL KOMBAT II directly within the training environment of the fitness community. Through the McFIT in-club channel as well as additional activations across McFIT’s social media channels, the campaign reaches the relevant target audience precisely where they engage with their lifestyle and creates a strong connection between fitness, action, and entertainment.
The film’s high-energy atmosphere is a perfect fit for the sporty environment, generating strong attention and visibility within the everyday lives of the fitness community.
Cross-Media Reach with SPORT BILD
The campaign gains additional reach through its media extension with SPORT BILD — Europe’s largest sports magazine. Through print and online integrations, the promotion is extended across multiple channels and achieves a total cross-media reach of several million contacts.
The result is a high-impact campaign that effectively combines film, fitness, and sports media to create a highly targeted and attention-grabbing launch campaign for MORTAL KOMBAT II.
Further campaigns
that make a difference?
We create marketing that stays in people’s mind, touches the heart and is successful in the markets.