A CELESTIAL EVENT THAT BRINGS PARTNERS TOGETHER

When the Moon passes in front of the Sun, leaving a glowing ring visible, it creates a captivating moment – and a compelling reason to travel. The annular solar eclipse in southern Chile provides a shared story for two partners that inspire discovery from different perspectives.

Chile Travel inspires journeys to a country filled with extraordinary landscapes and natural experiences. BRESSER contributes its expertise in optics and astronomical observation. Our campaign brings these two worlds together, turning an astronomical event into an engaging brand and destination partnership.

HIGH-REACH MEDIA SUPPORT FROM COMPUTER BILD

We have brought COMPUTER BILD on board as a high-reach media partner whose tech-savvy, inquisitive readership is an ideal fit for the campaign.

The combination of print coverage and a six-week online promotion generates additional awareness beyond the partners’ own channels. This cross-media approach introduces a relevant audience to the fascination of skywatching and the appeal of travelling to Chile, maintaining visibility over several weeks.

BRINGING BRAND, DESTINATION AND MEDIA TOGETHER

With “CHILE IM ZEICHEN DER SONNE”, we demonstrate how a special occasion can inspire a well-matched partnership: Chile Travel positions the destination as a place for extraordinary natural experiences. BRESSER brings its expertise to life in the context of a fascinating celestial event. COMPUTER BILD extends the campaign’s visibility through print and online communication.

At SOKRATIV, we bring these partners together and turn their shared story into an engaging campaign – sparking curiosity, inspiring travel and encouraging participation.

Explore the campaign:
www.mit-bresser-gewinnen.de