All about the project
Minnesota, known as the ‘Land of 10,000 Lakes,’ offers an unforgettable blend of unspoilt nature, rich culture and diverse recreational opportunities. Whether you’re exploring the majestic shores of Lake Superior or hiking through the endless forests and prairies, outdoor enthusiasts are in for a treat.
Destinations:
Explore Minnesota
CAN USA
Brand:
OM System
Campaign period:
December 2024
Campaign website:
www.minnesota-moments.de
With countless hiking, biking and water sports opportunities as well as diverse & breathtaking scenery, Minnesota is the perfect place for adventurers, nature lovers and any camera lens.
We are delighted to once again be working with OM System, a brand of OM Digital Solutions. Still known as Olympus Imaging until 2021, the company builds uniquely compact and reliable camera systems, audio recorders and binoculars with innovations that make it possible to always be ready to capture unique moments in nature. OM SYSTEM’s passion is to create a camera system for demanding photographers, content creators and photography enthusiasts that inspires them to get out there – always ready for the real adventures!
With the outdoor magazine, we were also able to gain a media partner with an affinity for the target group.
From December 1 to 31, our end customer campaign will be advertised via the partner’s communication channels with the widest reach. To generate additional attention, we are implementing an attractive competition with a prize worth over €5,000 on the microsite www.minnesota-moments.de accompanying the campaign: The prize is a trip for 2 people to Minnesota with our partner CANUSA including an OM-5 camera kit worth €1,699.
Further campaigns
that make a difference?
We create marketing that sticks in the mind, touches the heart and is successful in the markets.