Costa Rica: Sustainability You Can Experience

In May 2026, the BRACENET team travelled to Costa Rica for a one-week content trip at the invitation of Visit Costa Rica. Between rainforests, volcanoes and two coastlines, the team experienced first-hand how the country successfully combines tourism, sustainability and nature conservation.

The trip was not only about spectacular landscapes and wildlife, but also about meeting people and discovering projects that demonstrate how active environmental protection can make a real difference.

From Cleanups to New Marine Habitats

Protecting coastlines and oceans was a key focus of the content trip – making the collaboration a perfect match with BRACENET’s mission.

Together with MareBlu, the team experienced local environmental action at the Río Tárcoles. During a cleanup, more than 400 kilograms of waste were collected in just one and a half hours. The trip also provided insights into recycling initiatives and artificial reefs designed to create new habitats for marine life.

A Country Full of Life

Costa Rica’s extraordinary biodiversity naturally played a major role throughout the journey. From mangrove forests and rainforests to the country’s coastlines, encounters with crocodiles, sloths and numerous bird species became an important part of the photo and video content produced during the trip.

The result was a collection of authentic stories that showcase Costa Rica not only as an exceptional travel destination, but also highlight the country’s commitment to biodiversity and environmental protection.

Turning a Content Trip into a Campaign

The content produced in Costa Rica formed the basis for the subsequent B2C activation. Across BRACENET’s channels, the journey was extended through newsletters, social media, video content and a dedicated blog story. The newsletter prominently featured both the content trip and the accompanying giveaway.

BRACENET’s detailed travel story, “Between Crocodiles and Cleanups – One Week of Pura Vida in Costa Rica”, takes the community behind the scenes of the journey and its sustainability projects.

Read the Costa Rica story on the BRACENET blog

25 Exclusive Costa Rica Bracenets

At the heart of the consumer activation is our dedicated FEEL COSTA RICA campaign microsite. It brings together content, videos and information about the collaboration while connecting the fascination of Costa Rica with BRACENET’s mission.

A special highlight of the campaign is the giveaway of 25 exclusive Costa Rica Bracenets, available exclusively through the campaign and not for regular sale. The exclusive pieces create a tangible connection between Costa Rica, ocean conservation and BRACENET.

The giveaway is open until 30 August 2026, 6:00 p.m.

FEEL COSTA RICA – Campaign Microsite

Strong Partners. Shared Values.

With FEEL COSTA RICA, we brought together two partners that don’t just communicate sustainability – they actively live it. By combining authentic content production on location, digital storytelling, partner communication and an exclusive giveaway activation, the campaign turns shared values into a tangible consumer experience while showcasing Costa Rica as an inspiring and sustainable travel destination.